Marketing

If you don’t have buyers looking for you, finding you, and giving you money, you don’t have a product. The more informed your potential customers are the more likely they are to buy.

Marketing is part of our core. No or little marketing will bury a well written book. Of course you should have a Facebook page, a blog or Author site and a book site for promoting and selling. But we don’t stop there. We put together your Press Release drip to the internet as well as hard media copy. Your website and book is made findable by search and news engines like Bing, Google and Yahoo to help drive traffic to your book site with a live site preview.

The information is then distributed to iReach® syndicate network to leverage your message, book, and site to get link-ups from authoritative websites plus provides visibility via the ReleaseWatch® reporting system. Plus you can add a digital image of your book to the release. You can then release the photo and it can be displayed on the Reuters Sign at Times Square in New York City. You will receive a low-res webcam shot of your book photo and headline that was displayed on the Reuters sign.

We introduce your book to book bloggers and reviewers on Amazon. We can even provide a measure of reviews to your book on Amazon.

Pintrest.com, Posterous.com, Scribd.com, Folkd.com, Stumble.com, Bookdaily.com, Googlebooks.com are all notified and aware of your book page. We can help with a website that presents the correct keywords for your book and cross link your buy site with your author blog, and Facebook.

A book video is helpful as well. We create a video for your book that shows your own introduction and highlights. Your book video is not only distributed on YouTube, but also on Viddy.com, Veoh.com, MetaCafe.com, Dailymotion.com, NicoNico.com and Yahoo.com. Today’s web visitor wants to see and hear your message rather than just read it. According to the Online Publishers Association, 80% of your visitors will watch a video and 52% of those visitors will take the call to action.

“Streaming video delivers nearly three times higher brand awareness and message association, and more than 100% higher purchase intent and online ad awareness than non-rich media ads.” - Dynamic Logic MarketNorms Report -